Cricket is still a spectator sport. If there is no spectator there is no money and there is no "excesses" for these "privileged class". at the end of the day all these advertisements, gate money, promotions, sponsorships etc. are all because we consumers do watch cricket, spending hours in front of the TV. Waiting in line since early morning to get tickets for a test match. If you mean they can afford to ignore us spectators (which they can never, even in their dreams) the idea is humorous. Well the whole idea of ICL came out of these high handedness of the BCCI. I am sure there is the business interest in all of these, but in this fast paced, ultra consumerist society, if I have the money I will go to another shop, I won't wait. If BCCI is not giving what we want, we shall go to ICL.