Inspite of Dettol and Lifebuoy's (which I think are the major brands for liquid hand wash) strong market and brand image and success in their liquid hand soap category, I'm not sure how strong the overall liquid hand wash market in India. Can any one suggest me about the current scenario of the liquid vis-a-vis bar hand soap market in India? I know people are shifting towards natural ingredient based soaps, hygienic issues, skin care - but still no idea of the preference in liquid vs bar soaps for washing hands.
The new campaign of the dettol initiative of march 21.... i think whether dettol or rather Reckitt Benckiser is building the corporate image or does the social responsibilties are high in the raise..... whatever....dettol has its own image and place amongst people which will not be replaced by the upcomig brandsin the market..
