Every day Amul collects 447,000 litres of milk from 2.12 million farmers (many ......
Only 447,000 litres of milk 2.12 million farmers ??? That turns out to be abt 0.2 litre per farmer ??? something wrong somewhere. Pls be correct while reporting numbers.
RE:probably a typo error in the first line.
by Radhika on Jan 01, 2007 11:23 PM Permalink
Well Vijay, Good noticing of that error.But sad part is that even though its one year ever since that error notification is been published that no steps are taken to rectify it as yet...
I thought Dhara and Lokdhara have long been discontinued by Amul(GCMMF LTd.). Dhara is a brand which belongs to a company called Dhara Vegetable and Foods Company Limited and marketed by them only.
Awesome Coverage of all aspects of Maketing Fundas in one article. Hippiee You people deserve the extraordinary credit for sharing knowledge wiht us. Best Regds, Ankit
Mr. Pankaj has well written the story,But He has forgotten (How Can He?) the Man and his efforts in building Amul to what its today. Who other than Dr.Verghese Kurien !!! Its an incomplete story without him.
It is one of the most inspiring stories of rural empowerment and its sustainable linkage development to the mainstream markets. More AMULs are required in our country to decrease the gap between the rich urban and the poor rural. Thank you again for providing a reason for hope.
