The article on Amul gives insights in to the complicated supply chain management in milk industry. There is a mistake in the first line which shows as amul's daily milk collection as 447000 litres and the sales proceeds are 6.00 crores. It is not matching. I feel that either some denomintions are missing or the procurement figure is defenitly wrong. Pl correct.
Fine information on a successful project in our country. We need such endeavours and teams of people who can dream big and carry out their dreams with zeal and dedication.
Every consumer wanting to purchase butter always asks for Amul and "Amul" is synonymous with butter. I think the Brand Development of "Amul" has been superb.
hey, thanks for giving such a wonderfull story. one thing is that, its not a one man i.e. dr. kurian's success, its a team work. and finally dr. kurian's team is won. keep going amul. well done.
This article has been abstracted by Rediff from an original article written by us in 2001 for the inaugural issue of Smart Manager. This article is not the original article.
Other than show casing the importance of cooperative unions, the story seems to be telling some other message. Everyone in country thinks that Amul and Mr Kurian are two non-separate-able things and this story at the time when Mr Kurian is under attack from his staff doesn't give write message. Ghorrrr kalyug Mr IIM Professor! ghor kalyug! You should think of yours and IIMs position.
