Dear sir, I fully agree with Mr Ram Mohan about the fact that Drucker is not taught at most B-schools, in spite he being the Father of Management.We are churning out MBAs as a matter of Business and not as a matter of profession. We need to change or correct ourself. Col Thilakan Vasudevan, Director HR and Admin VERSANT INDIA
I am some how not sure about the title of books mentioned by this profi. I thought rediff would have some sense to check whether the title of the books mentioned in their articles
Nice to learn about Peter Drukker. But are all principles valid for US, Europe also relevant for India? Do we not have any Indian authors to tell us about Indian management principles?
RE:Do we not have any Indian authors for Marketing Management?
by M.R.Srinivasan on Jul 13, 2005 12:48 PM Permalink
This sounds to me like begging the (original) question that was qouted in the prefatory, Viz. "But you do not get a holistic view of the business enterprise as an entity. In B-school, you study in pieces, and they do not teach you how it reaches society at large. One needs a wider perspective." Since the majority of the existing agglomeration of faculty had been nurtured and brought up by thoughts of Occidental management practices only plus the fact that there are admittedly no study-material available to cater to the B-school students as made out now,one has to assume Drucker's is the Hobson's choice,at least for the nonce. M.R.Srinivasn
Today's report says that B-school students must read Peter F Drucker's book on "Management Tasks& Practices" to hone their overall perspective of entrepreneurial mindset.In the context of present-day methods of interviewing the candidates in an openly aggressive way, all in the name of testing their 'stress tolerance level',should there not be a course curriculum on psycho-social interactions also to prepare the students for such possible verbal onslaughts later on in order that they do not end up as humiliated and humbled wrecks in the job-market by the ostensible nastiness of the interview?
